January 19 – Punk Marketing


Jan 19


Today I gave away this book, Punk Marketing.  I am pretty sure I got it at SXSW 2011.  I am not absolutely certain, but that is my best recollection. I think I read it at the time, when I flipped through it, it looked very familiar.  I have been a little obsessed for the last several years with the massive shift in marketing from traditional methods to much more participatory practices and customization (social media, content marketing, gamification, etc.).  I am a lifelong marketer, professionally and by natural inclination, so this curiousity has lead me to choose certain authors, choose seminars, helped me decide who to listen to and what to believe, and its informed how I work.

This was among many books of its ilk on my bookshelf.  Not what I would call seminal reading, but interesting.  I’m giving it away because my well-read neighbour expressed an interest in it, and in the spirit of this project, why not make this the January 19 give away.

Happy reading Brenda…

About todayigaveaway

I'm trying to make more space in my life so I'm getting rid of stuff. All the things that I've been hanging on to that might have some utility for someone else, if no longer for me. I'm going to try to give something away every day.

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